Monitoring and Evaluation of Strategic Communication

We conduct third-party verification services to evaluate clients’ communications portfolios to confirm the visibility and status of activities in remote locations. We have worked with INGOs in Mali and Somalia.

Our monitoring and evaluation tools utilize the OECD DAC evaluation criteria of relevance, impact, efficiency, effectiveness, and sustainability.
The tools include:
  • Project Indicator Tracking Tool
  • Nielsen Instantaneous Audiometer (NIA).
  • Audience Diary
  • TV and Radio Logbooks.
  • Social Media monitoring tools such as Reddit and Stream View for Instagram or Tweet Reach
  • Case studies and interviews
  • Results or change story guides, including documentation via Videos, photo clips.